Nine goals within three strategy elements (Organize, Communicate, and Build) will be addressed during the second-fifth years. Timing, leadership, and teams for each of the 42 recommended actions are summarized in tables that head each goal-oriented action section.

Specific goals addressed in the second through fifth years are:

Strategy Element: ORGANIZE

5. Target Business Recruitment
6. Become a Cultural Center
7. Become a Learning Center

Strategy Element: COMMUNICATE

4. Emphasize Central Position in Treasure Valley

Strategy Element: BUILD

1. Enhance Ease of Access
2. Refine Gateways, Streetscapes
3. Strengthen Civic Presence
4. Create Vibrant, Historic Sense of Place

Lead entity and team member codes in the tables and action pages represent: the following (Please keep in mind, "Community Associations" refer generally to non-profit and service club organizations within the community that may be interested or capable of implementing specific actions.):