Strategic Niches

Being market-driven is fundamental to the success of Downtown Meridian's revitalization program. Economic trends have been carefully analyzed. Local and regional markets have been well defined. Target markets are clear and accessible. The market strategy provides a development system designed to respond to the needs and expectations of these specified target markets. Primary target markets include:

1. Meridian's families, especially those with children
2. Meridian's existing business community
3. Customers and clients already coming to Meridian's other economic destinations, especially: medical, retail, education, industrial and professional services facilities.
4. Meridian consumers who seek social and cultural connections, especially in the context of gathering places like Downtown.

The Meridian community is very much about intergenerational experience and celebration of the family friendly environment. This core value inherent in the community guides the framework of the market strategy to be multi-generational and true to the community's desired family values and experiences. The formula for implementation of this market strategy includes organization, commitment, collaboration and tenacity.

Downtown Champions and Partners need to embrace this formula to help attain downtown's exceptional potential to become the:

• Heart of the community
• Home to community-oriented businesses and residents who value a high amenity urban environment
• Hub to Treasure Valley business, culture and social activities via the impending transit corridor that will establish Meridian as the true center of region.

This Heart, Home, Hub orientation can succeed by creating an exceptional environment for community living, working, shopping, learning, and playing. In order to provide for this diversity of use, the Downtown District needs to evolve with a great emphasis on Smart Growth. Downtown development needs to focus on building walkable compact neighborhoods. Commercial services, schools, recreation, public transportation, and employment centers should be located within and in close proximity to the center. This will enhance market connections and access via a wide variety of desirable transportation modes, including public transit, foot, bicycle and car. Further, to foster community connection within the city center, refinements to the system of Downtown green spaces and pedestrian pathways are recommended.